Fundraising Analytics

How fundraising analytics works.

Data Mining

Banner and landing page impressions are recorded by udp2log. These logs are formatted according to the Wikimedia squid log format.

Banner Impressions

Although a lot of information is recorded by the squid logs, not all of that information is useful for fundraising analytics and is not written to a database. Banner impression stats are not intended to and should not be traceable back to individual users. They are used in aggregate to help determine the creative direction of the fundraiser.

Data Cleaning

Data API

Normalization

SQL Queries

Confidence Testing

Web Hosting and Reporting

Implementation